What message does a slogan send?

Subway's Message: Eat Fresh

The message is trying to promote healthy eating by saying Subway's products are fresh and their competitor's products are not.

The good: Subway's message of "Eat Fresh" sums up what Subway is about: providing fresh, healthy foods to customers.

The bad: It's misleading.  "Eat Fresh" implies that their food is fresh and not processed, when in reality their meats and cheeses are processed.  Plus, they are a fast food restaurant so there's no way that they could provide fresh foods in a timely manner and in large quantities.

In conclusion: Even though the slogan is misleading, it's effective overall because it promotes healthier eating and gets to the core of what Subway is all about.  Plus, it links "Subway" with "fresh" which is definitely a good thing.

Publics: The message has a target public of those who are watching their weight, want to eat healthy, and care about eating fresh foods.  Basically, the "health conscious" people.

What makes a comment a GOOD comment?

Comments are ESSENTIAL when it comes to blogging.  They're important for the writer because it gives them feedback and reassurance.  Comments are HUGE morale boosters for the writer because it helps you feel like you're not writing to an empty audience.

Comments are a way to show an author that you're engaged in what they're saying, and it lets them know how YOU feel about something.  As a writer, I know that we all write to an audience.  So as the audience, let an author know how you feel or even what you'd like to see.

Here's my advice when it comes to leaving comments on blogs:
1. Make them short, sweet, and to the point.  No one likes to read long blog comments.

2. Don't argue through blog comments.  Grow a pair and argue face-to-face.

3. Don't spam a person's blog with links to websites unless it's relevant.  And never say, "check out my blog!"  If they want to look at your blog, they will.

4. Ask questions!!  How else do you expect to spark a conversation?

5. And most importantly....Make sure your comments are grammatically correct.  No one wants to read a post where capitalization and periods don't exist.


Remember: Commenting on other people's blogs will bring more traffic to YOUR blog.

What kind of jobs are there in PR?

When I first decided to become a Communication/Public Relations major, I knew absolutely NOTHING about the field of PR.  I didn't even know what PR was until I googled it.  Once deciding on PR, I had to begin to figure out where I wanted to work.

Before this course, I was sure I wanted to work for a non-profit.  Now I can see myself either in the non-profit field or working for a PR Agency.  I'm not too fond of the idea of working for a corporation, but you can never say "never."

I came into the class 100% sure I wanted to work as an event coordinator for a non-profit, and my dream companies were the Make-A-Wish Foundation or the American Cancer Society.  I love working with people and planning events for a good cause, so I feel like it would be the perfect fit.

I could also see myself as a public relations specialist.  The more I learn about PR the more I feel like it's something I could really love doing, so I feel like this job would be a good fit.  As a PR specialist, you make sure programs are created to match public attitudes and make sure an organization is seen in a positive light by the public (thanks google for telling me this!).  I still don't know much about this type of job, which is probably why I'm still leaning towards a career in non-profit.

Who is Joseph Varney Baker?

There are many pioneers in the field of public relations, one of them being Joseph Varney Baker.  In 1934, he left is job as city editor of the Philadelphia Tribune to become a public relations consultant with the Pennsylvania Railroad.  He was the first African American public relations specialist to gain recognition nationwide.  It was at this time that he became a major pioneer in public relations.  He later opened his own agency in New York City.  Joseph Varney Baker was also the first African American to become president of a chapter of the Public Relations Society of American and the first to become accredited by the PRSA.

Welcome PR Students!!

I love when professors make me create a blog for one of my classes.  It's just another excuse for me to get onto Blogger, read other blogs, and then post!!

This wonderful blog was created for my Principles of Public Relations class at FGCU.  Be prepared for a bunch of posts related to PR!!

P.S. I'm definitely going to change the name of this blog...I just have to think of a more creative name first :)

And of course, feel free to visit my other non-academic related blogs:
My Life in Wonderland
Christina's Project 365